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Our Story
The Brands
We work with independent beauty businesses. Since the pandemic hit, shop independent has been a priority for everyone. We’re all looking for ways we can buy from indie businesses. Why line the pockets of already billionaires, when your purchase could help make someone’s dreams come true?
We have found a way for you to support independent businesses through your beauty routine. Our subscription box will introduce you to 5 truly amazing brands, with real stories.
Every product is created with passion, soul, and love. You will get to know their stories, what drives the products you’re using - which is the greatest thing about supporting indie businesses.
The Mission
Our mission is to revolutionise the beauty subscription box world. We’re here for the brands we work with.
A lot of major boxes rely on free products from brands, and the brands often lose out. Giving away units upon units of free stock can be damaging to smaller brands. We pledge to pay fair contributions for all products featured in the boxes.
The brands we work with will never lose out from working with The Indy Box, only gain. We provide the brands we collaborate with, with a platform to shout their story. Independent businesses should be celebrated. They’re people’s passion projects.
There isn’t anything more special than applying your favourite products in your self-care routine, knowing they’ve been made with such love.
The Products
All products featured in The Indy Box are tried, tested, and loved by our team.
We know the disappointment of finding a dud product in a subscription box. That’s why all of our efforts go into curating beautiful boxes, filled with everything you need to step up your pamper routine every month.
Subscription boxes are all about the value of money. As well as going to support so many independent brands, you’re going to get a box that is worth so much more than what you pay. It’s a win-win.
We’re here for our brands and our customers. We want everyone to have the best experience of The Indy Box. We create boxes you’re excited to receive every month.
The Founders
Aunty and niece duo, Sue and Becky founded The Indy Box in June 2020 and launched in November 2020.
“I came up with the idea of The Indy Box in the midst of the pandemic in June, at 4am idly watching youtube videos trying to figure out what beauty boxes I wanted to subscribe to next.
I dropped out of university a few years ago due to mental health. This was one of my biggest regrets. I found myself stuck in a job that I have no passion for. I lost all of my motivation, drive and passion.
We aren’t business people. I’ve submerged myself into bettering myself and my business and I finally feel like myself again. I’ve got an enormous passion for this project. It’s become my entire world!
I work around the clock to make The Indy Box the best that I can. I’m so excited to see where my little late-night idea takes us, and the brands we work with.
We’re building a community that is supportive and inspiring. We’re early into our journey, but already we’ve helped so many indie brands reach new customers.
I am so inspired by the brands we work with. It’s the most warm-hearted community, and have met some of the most wonderful, hardworking people. Seeing people thrive and follow their dreams makes me want that too.
I’ve lived in self-doubt for most of my life, now I finally believe that I can do anything I put my mind to, and so can you. If you’ve got an idea or a passion, stick with it and turn it into something beautiful. The sky is the limit babes, you have the power to do anything.
Thank you so much for your ever-growing support. This wouldn’t be anything if it wasn’t for you. By supporting The Indy Box, you’re not just making my dreams come true; but the dreams of all the indie founders we work with.
This is such a special community, and I can’t wait to see what’s in store.
Sending you love and light,
Becky x”
THE VEGANUARY EDIT
Kick start the new year with our fave vegan products to up your self-care game. Worth £75 in product value, The Indy Box allows you to get yourself an amazing deal, and support and discover new independent beauty brands.