our story
the founders
aunty and niece sue and becky founded the indy box in june 2020 and launched in november 2020.
“i came up with the idea of the indy box in the midst of the pandemic in June, at 4am idly watching youtube videos trying to figure out what beauty boxes I wanted to subscribe to next.
i dropped out of university a few years ago due to mental health. this was one of my biggest regrets. i found myself stuck in a job that i have no passion for. i lost all of my motivation, drive and passion.
i am so inspired by the brands we work with. it’s the most warm-hearted community, and have met some of the most wonderful, hardworking people. seeing people thrive and follow their dreams makes me want that too.
I’ve lived in self-doubt for most of my life, so i am very excited to see what the future holds for the indy box."
the mission
it's our mission is to revolutionise the beauty subscription box world.
lots of major boxes rely on free products from brands, and the brands often lose out. giving away units upon units of free stock can be damaging to smaller brands. we pledge to pay fair contributions for all products featured in the boxes.
we provide a platform to shout their story. independent businesses should be celebrated. they’re people’s passion projects.
our efforts go into curating beautiful boxes, filled with everything you need to step up your pamper routine every month.
subscription boxes are all about the value of money. as well as going to support so many independent brands, you’re going to get a box that is worth so much more than what you pay. it’s a win-win.
we’re here for our brands and our customers. we want everyone to have the best experience of The Indy Box.
